Email is a boon for a smart marketer. The bottom line: Email marketing works. It’s cheap, effective, and a great way to reach out to consumers. In most cases, people volunteer to be on the list, so once you’ve got plenty of qualified recipients, marketing should be cake, right? Not so fast. Getting potential customers [...]
Read full article: Understanding Unsubscribes: 7 Reasons Your Email Marketing Isn’t Working Anymore