Understanding Unsubscribes: 7 Reasons Your Email Marketing Isn’t Working Anymore
Email is a boon for a smart marketer. The bottom line: Email marketing works. It’s cheap, effective, and a great way to reach out to consumers. In most cases, people volunteer to be on the list, so...
View ArticleIs Your Website Design Like LAS VEGAS?
Take a minute to really look at your company’s existing website design and then ask yourself: Is your website like Vegas? A cool place everyone should visit once, but after that can cross off their...
View Article7 Tips for Writing Headlines That ROCK
Copywriters and content marketers: You’re gonna want to bookmark, print, or otherwise take note of this post… We’re here to make your next writing assignment a HIT by helping you with the hardest part...
View Article4 Times Your Company Dropped the Ball and Lost a Lead
Your marketing team is busy as bees, getting the word out all over town about your awesome products and services. People are responding and your sales team is following up on leads generated…but your...
View Article5 Strategies for Successful Non-Profit Marketing
Many of the same strategies that work in the for-profit commercial world can be successfully applied to non-profit marketing. After all, the goals are similar. Commercial businesses seek to identify...
View ArticleShiny Happy People: 9 Reasons Repeat Customers are Your Hidden Goldmine
Gaining new customers is like panning for gold: you can spend hours of back-breaking labor panning for just a few occasional nuggets. Your existing customers are the real mother lode—thick veins of...
View ArticleAll You Can Eat Leads – Turn Your Website into a Sales Generating Buffet
Who doesn’t love a pristine buffet? All you can eat, hot and ready, just waiting for you to fill your plate and dig in. Wouldn’t it be great if your leads were laid out in the same way: hot and ready...
View ArticleTurn Your Nonprofit’s Stories into Best Sellers
When fundraising for your nonprofit, a compelling story is critical for engaging donors and generating support for your cause. How can your nonprofit most effectively tell YOUR stories and land more...
View Article3 Types of Killer Content to Slay Your Competition
Online shoppers have one goal. To find what they want. Sure, they want a good price and good shipping terms, and a company with a solid reputation and the right range of services—but what they really...
View ArticleCount Your Cupcakes: How Incentivizing Your Customers Creates Measurable Results
While it’s always exciting to see your customer list grow, it’s your existing customers that’ll ring up the biggest dollars for you. In fact, it costs at least six times more to woo a new customer and...
View Article3 Ways to Make an Impression and Attract New Customers
“If you build it, they will come” might be true of cornfields and dead baseball legends, but it certainly doesn’t apply to business. You can’t just open your doors (or launch your website) and wait for...
View Article5 (Un)Magical Ways to Draw in Customers with Content
Have you heard? Great website content attracts more prospects and results in higher conversion rates. More customers? Woohoo! But… How do you effectively create and shell out GREAT content to draw in...
View ArticleWant More Leads? Craft a Compelling Call to Action!
The “call to action” (or CTA) is a fairly simple concept: just ask people to do something. In exchange, you’ll collect important lead information. Surprisingly, a lot of businesses fail to use CTAs...
View Article10 Paths to Outstanding Content Marketing
Content is the beating heart of communication with your customers and prospects—but sometimes the process can feel like a maze to navigate. Are you stuck at a fork in the road, not sure where to tread...
View ArticleAll Aboard! Sync with Your Customer’s Train of Thought for More Repeat Customers
When a successful marketing campaign attracts new customers, do you spend a lot of time celebrating the win? We all do—it’s just human nature. But one great campaign isn’t really the big win. The big...
View ArticleEnd the Year with a Bang: 5 Ways to Rock Your Non-Profit Donation Page
Ah, New Year’s Eve: time to reflect, celebrate, and roll in the new. For non-profits, the New Year often signifies the end of one of the most lucrative donation seasons. So NOW is the time to maximize...
View Article3 Important Questions to Ask Before You Add Social Media to Your Recruitment...
Having trouble finding qualified employees? Your best bet: Add social media strategy to your recruitment efforts to attract more skilled workers. If your organization lacks social media presence, your...
View Article5 Content Marketing Tips: How to Add *ZING* to Dull Subjects
Some topics seem SO inherently boring. Content marketing is all well and good if you’re working in an exciting field with endless subjects to explore, but what if you sell life insurance or manufacture...
View ArticleYour Integrated Marketing Mix: Combining the Benefits of Digital and Print
No one ever says, ‘A Brochure in the Hand is Worth Two Tweets on the Smartphone,’ but maybe someone should. While people actively interact with tweets and emails in the moment, a well-done brochure or...
View ArticleThis Ain’t Your Grandpa’s Assembly Line: Creative Recruitment to Bring in...
Manufacturing was once the cornerstone of a middle-class lifestyle…the American Dream. A high-paying union job that would allow you all the comforts of life: a house, a car, a vacation every year, and...
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