Gaining new customers is like panning for gold: you can spend hours of back-breaking labor panning for just a few occasional nuggets. Your existing customers are the real mother lode—thick veins of gold you can mine for years on end. So why do most businesses spend just 12% of their marketing budget on customer retention? [...]
Read full article: Shiny Happy People: 9 Reasons Repeat Customers are Your Hidden Goldmine
