Fuel Their Passion: Stirring Up True Intensity in Your Customer Base
Passion is intense, craveable, inspiring…and above all, authentic. You can’t fake passion, you can’t buy it, and you can’t make other people feel it if you don’t. So how do you get your customer base...
View Article8 Great 2015 Online Non-Profit Fundraising Resolutions
Happy New Year! The New Year is a great time to get a fresh start on your online non-profit fundraising. Here are your 2015 New Year’s resolutions to ensure your online non-profit fundraising is as...
View ArticleThe Human Factor: Creating Emotional Connections with your B2B Audience
Want to make an emotional connection with your B2B audience on your next marketing campaign? You’ll need a deep understanding of who your customers really are—and you might have to go against...
View ArticleNPD Should Result in ROI
New product launches are traditionally marketing’s mechanism for driving incremental growth. In the “good old days,” innovations nearly always guaranteed growth for companies. There are always famous...
View ArticleKill ‘em with Kindness: How to Get More Repeat Customers
Trust—it’s truly the secret to strong, lasting relationships with your customers. While you can’t buy trust or expect it to magically come about with little effort, trust-building is absolutely crucial...
View Article6 Ways Manufacturers Benefit from a Content Marketing Strategy
Content marketing works for manufacturers. Surprised? It’s true: even if you don’t sell direct to consumers, content marketing can work for your B2B business. So what’s been holding you back? Don’t...
View Article6 Keys to Build Engaging Relationships on Your Website
Growth Cycle Marketing is a long-term, cyclical marketing strategy based on the idea that building real relationships with your customers is the best way to nab new business and build brand reach. Your...
View ArticleThe Greatest Interception Ever: How to Drive Your Competitors Crazy by...
Super Bowl commercials come at astronomical cost. Not only do they have to be the best commercial EVAR, the spot itself runs into the millions of dollars and it might not even pay off. (Remember the...
View Article5 Things Your Manufacturing Website Needs Right NOW
Maybe you’re a manufacturer that doesn’t sell directly to the public—so why worry about what’s on your website? While plenty of manufacturers still depend on tried-and-true marketing tactics (including...
View ArticleWalking Dead Tips for Content Marketing Strategy Buy-In
When you’re trying to get buy-in for a new content marketing strategy, the landscape can appear bleak. Perhaps your company doesn’t understand that a great content marketing strategy is the path to not...
View ArticleWhy You Should Care About Your Brand Colors
Your logo and brand colors often create that key first impression in your customer’s mind—and visual impressions impact customer response. To harness the power of visual stimuli, you need to understand...
View ArticleKnocking Modern Manufacturing Up a Notch: How to Attract Top Talent
In the 1950s, manufacturing was the answer to the American dream. High paying, secure jobs with benefits meant a strong middle class and a booming economy. In the aftermath of World War II, nearly 40%...
View Article5 Top Trade Show Tips
Trade shows continue to be an essential part of a strong integrated marketing strategy. Yes, trade shows are great way to network and schmooze with your target audience. And yes, face-to-face contact...
View Article5 Ways Manufacturers Can Gain More Name Recognition
Manufacturers face an uphill battle in terms of name recognition. Throughout history, most manufacturers toiled in anonymity. Today, though, you can’t afford to remain in the shadows. The rise of...
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Print Trends in 2015
Marty McFly and Doc Brown made some audacious predictio […]The post Print Trends in 2015 appeared first on Cultivate Communications.
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3 Ways to Attract More Interest in Your Products NOW
You know brands matter, but what about brands as they p […]The post 3 Ways to Attract More Interest in Your Products NOW appeared first on Cultivate Communications.
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3 Secrets to Gaining More Prospective Customers AND Skilled Manufacturing...
Amidst the resurgence of Milwaukee manufacturing, succe […]The post 3 Secrets to Gaining More Prospective Customers AND Skilled Manufacturing Workers — in One Shot appeared first on Cultivate...
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Providing Added Value: The Secret “Trick” to Customer Acquisition
Converting a browser to a buyer isn’t an easy task. Wit […]The post Providing Added Value: The Secret “Trick” to Customer Acquisition appeared first on Cultivate Communications.
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Calibrated Content: 2 BIG Ways Manufacturers Get More Qualified Leads
Even if you’re not selling directly to the public, grea […]The post Calibrated Content: 2 BIG Ways Manufacturers Get More Qualified Leads appeared first on Cultivate Communications.
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B2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials...
Your customers are at the heart of everything you do. Y […]The post B2B Word-of-Mouth Marketing: Using Social as a Sales Tool for Testimonials and Feedback appeared first on Cultivate Communications.
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